Creative Director and
Brand Strategist
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Human Rights Monitoring in Brazil
Type of project
Websérie; Vídeo
Date
2023
Link
Role
Co-create the episode script, oversee the process of developing content guidelines, constructing narratives, analyzing video content, editing, and editing.
Credits
Coordination and revision: Bruna Monteiro
Video editing: Eva Mattos
Script: Renato Coelho
Results
Reach of more than 17K people on the project's social networks
Challenge
The web series aimed to raise awareness among people who were unfamiliar with or prejudiced against the human rights agenda, in an attempt to encourage a more informed vote and greater political participation.
The series "For Democracy and Human Rights in Brazil" was a project commissioned by Inesc and promoted by the Coordination Project for Monitoring Human Rights in Brazil.
The objective of the project was to create a web series focusing on the human rights agenda before and after the 2022 elections in Brazil.
The project was carried out in partnership with the agency Ganda Lab Criativo, responsible for the account.
What was done
The creative process involved:
1) Script and pre-production: The language of the videos adopted a tone of denunciation, and to connect with the campaign's target audience, it was necessary to develop the right questions and clear guidelines to obtain the desired responses from the interviewees.
2) Editing script: After receiving the raw materials, we organized the statements into an editing script, cutting them and adjusting them to the pre-script to align with the message and previously defined topics.
